Case study · Our own portfolio
How we run 78 doors on Sherpa.
Sherpa Data wasn't built to be sold and then, maybe, used. It runs Nomad Hospitality — our own short-term rental operation in Jacksonville Beach — every day. This is what that actually looks like, hour by hour, with the real numbers.
- 78
- doors under management (47 managed, 31 owned)
- 68.2%
- YTD occupancy
- 14.6%
- of revenue booked direct
- 1.04
- RevPAR index vs. our PriceLabs comp sets
- 20
- owner statements reconciled to the penny last month
Same numbers as the homepage panel — refreshed nightly from the live portfolio, not marketing copy.
An operating day, product by product.
7:30am — the morning briefing
RateAlpha
The revenue day starts with Findings, not dashboards. RateAlpha has already compared every listing's pricing against its PriceLabs comp set overnight and surfaced the handful worth attention: a listing whose search visibility dropped 14% since the last scrape, one where funnel, RPI, and ARI all agree it's overpriced, a base-price misconfiguration worth fixing at the source. Each finding says what to do; we mark it reviewed, snooze it, or act. Ten minutes, not an hour of spreadsheet archaeology.
8:00am — what still needs a reply
Sherp + SherpWatch
SherpWatch reads our Slack the way an ops manager would and digests the messages that still need action — a guest question that got three emoji and no answer, a vendor quote nobody claimed. The digest is deliberately short: 10–20 items, not a firehose. Sherp itself answers portfolio questions in Slack all day ("what's July occupancy at the Ghost House?") so nobody context-switches into five dashboards to settle a thread.
All day — guests comparing prices
Sherpa Sites + RatePulse
Our direct site (nomadhospitality.co) runs on Sherpa Sites, synced nightly from the PMS. When a guest picks dates on a property page, the RatePulse widget shows our direct rate next to what the same stay costs on Airbnb and VRBO — usually 10–15% apart, in the guest's favor. That widget is a real conversion lever: direct is our highest-margin channel, and it's 14.6% of revenue and climbing.
Tuesdays — listing quality pass
Listing Studio + Vantage
Vantage scrapes the host-side Airbnb funnel data (impressions → clicks → book-its) and ranks which listings deserve attention — while suppressing the false alarms on properties priced premium on purpose. Listing Studio then audits the flagged listing (weighted score across cover photo, title, above-the-fold copy, gallery), drafts channel-specific rewrites with an AI that knows the property, and reorders the photo gallery. Every recommendation lands on someone's to-do list, and re-audits grade the fix.
Around the clock — the quiet infrastructure
Hearth
Fifty-plus Sensi thermostats report into Hearth. Climate profiles flip units between occupied-comfort and vacant-economy on the booking calendar, and alerts fire when a reading drifts somewhere expensive — an HVAC struggling in August, a humidity climb that ends in a mold remediation invoice if nobody notices. Most days nobody looks at Hearth. That's the point.
Month-end — the part that used to eat a weekend
SherpaFolio + SherpaLedger
This is why Sherpa exists. Bookings, fees, and expenses reconcile continuously against QuickBooks, so month-end is a review, not a rebuild. SherpaLedger runs the operator side: trust-account reconciliation per property (who's pending, who's overpaid, clawbacks tracked with a paper trail), management-fee calculation, expected distributions. Twenty owner statements went out for June, reconciled to the penny. Each owner opens SherpaFolio to their P&L, channel mix, booking ledger — and an AI closing summary that reads like a note from us: "June closed at $3,531 net income, up $2,236 from May… you're owed $3,531." Nobody pieced that together in Excel.
The honest part.
- We built this for ourselves first, which means it's opinionated. Cash-forward owner reporting, QuickBooks reconciliation, date-attributed ownership changes — that's how we run 78 doors, and the software assumes you'll want it that way too.
- The numbers on this page are our real portfolio, refreshed nightly from the same pipelines our owners see. When occupancy dips, the homepage dips with it. We think that's more useful to you than a stock photo of a laptop.
- Plenty still involves humans: pricing decisions are recommended, not auto-fired; listing fixes are one click away but a person clicks; the founding cohort exists precisely because 78 doors of pressure-testing isn't the same as your portfolio.
Want the same walkthrough, on your numbers?
30 minutes. We'll open the actual product — the same screens we run Nomad on — and map it to your portfolio.