The suite
Seven products. One operating system for STR operators.
Every product in the Sherpa Data suite stands on its own — but they're built to share one data model, so your owner reports, pricing moves, listing audits, and direct-booking attribution all tie back to the same source of truth.
Sherpa Folio
FlagshipOwner portal & reporting
A branded web app where your owners log in to see their property performance — always current, reconciled to the penny, and built to answer the questions owners actually ask.
Learn more →RateAlpha
Revenue management, on top of PriceLabs
Your revenue manager on top of PriceLabs — morning briefings, pacing and pickup analytics, and a task queue that tells you what to act on today.
Learn more →Sherpa Vantage
Airbnb conversion intelligence
Scrapes the Airbnb Conversions data hosts see but can't export — impressions, clicks, favorites, book-its — and tells you exactly where each listing is leaking.
Learn more →Listing Studio
Listing optimization
Full audits of every listing — titles, descriptions, photos (reorder + shot list of what's missing) — with an accountability queue and portfolio-wide completion dashboard.
Learn more →Sherpa Sites
Direct booking sites
A branded direct booking site powered by your PMS. Properties, pricing, and availability auto-sync to a WordPress site on your own domain — ready for RatePulse to drop in.
Learn more →RatePulse
Direct-booking conversion widget
A price-comparison widget for your direct booking site — shows guests live Airbnb and VRBO rates side-by-side, so they see exactly what they save by booking direct.
Learn more →Sherp
BetaNatural-language Q&A for Slack
Ask your Slack workspace anything. Sherp reads your messages, threads, and images and writes you back a cited plain-English answer — in 100+ languages.
Learn more →How the suite fits together
Data flows in, loops between products, and lands where it matters.
Sherpa Data isn't seven separate tools stitched together — every product reads from and writes to the shared data model, so a pricing move in RateAlpha shows up in Folio, and a conversion signal from Vantage lands as a task in Listing Studio.
Data in
- Your PMS + OTAs Sherpa Folio, Sherpa Sites, Listing Studio
Bookings, rates, availability, guest data
- Airbnb host dashboard Sherpa Vantage
Funnel metrics (impressions → bookings)
- PriceLabs RateAlpha
Pricing rules, recommendations, overrides
- Airbnb + VRBO public RatePulse
Live rates per property, per date range
Inside the suite
- Sherpa Vantage Listing Studio, RateAlpha
Conversion signals drive the audit and task queues
- RateAlpha Sherpa Folio, Slack
Pacing + pickup alerts; pricing decisions logged
- Sherpa Sites RatePulse
The direct site RatePulse lives on
- RatePulse Query Intelligence RateAlpha, Sherpa Folio
What guests searched and what they paid
Data out
- Sherpa Folio Owners, property managers, accountants
Portal access + exports; reconciled ledgers
- Sherpa Sites Guests
Branded direct booking site with live availability
- Slack Your ops team (via Sherp)
Natural-language Q&A over your workspace history
Want to see the full suite in action?
30-minute demo. We'll walk through every product relevant to your operation, show how they share data, and leave you with a map of where Sherpa would fit in your stack.