Built by operators, for operators
The operating system for short-term rental operators.
Nine integrated products sharing one data model — owner reporting, revenue management, conversion intelligence, direct booking. We run 80 doors on it ourselves, and we publish the numbers to prove it.
Doors under mgmt
80
49 managed · 31 owned
Occupancy · YTD
66%
▼ 4.5 pts vs last year
Direct booking share
14.9%
RatePulse live on 91 units
Owner statements
16
reconciled to the penny
RevPAR · vs market
$238
▲ 11% vs market
Integrations
Works with the tools you already run.
The problem
STR operators aren't short on tools. They're short on tools that talk to each other.
You've got a PMS, a pricing tool, an OTA dashboard for each channel, a spreadsheet for owner reports, and a Slack channel that somehow holds the whole thing together. Owner statements take a weekend to reconcile. Market data costs enterprise money. And when an owner asks why their October was soft, the answer lives in four different tabs.
We built Sherpa Data because we ran into this ourselves — and none of the tools built for enterprise hospitality fit an operator running 1–500 units.
The suite
Nine products. One operating system.
Answers, not pitches
The questions that decide your purchase — answered in plain English.
Pricing, drawbacks, honest comparisons. The things most software companies make you book a call to find out, published here instead.
Cost & pricing
What does Sherpa Data cost? Full pricing, published.
Actual numbers, what drives them up or down, and a calculator that totals your current stack — pricing tool, market data, the VA doing owner statements — against one suite.
See pricing →Problems
Who Sherpa Data is not for
Under 5 units? Enterprise brand with an in-house data team? We'll tell you what to use instead.
Read the honest answer →Comparisons
Guesty owner reports vs. SherpaFolio
Side by side, feature by feature — including the things Guesty does better.
Compare →Best of
The best owner-reporting tools for STR operators, ranked
Including our competitors. Yes, really — here's how we stack up and where we don't.
See the ranking →Honest take on AI
We use AI everywhere. We didn't sell you an agent.
Agents shine at exploration
Point one at your PMS and QuickBooks and ask which properties underperformed last month — you'll get a reasonable answer in a few minutes. That's real leverage, for one-off questions and analyses you won't run twice.
Operations need products
Running 80 doors continuously is a different job: deterministic numbers owners can trust, persistent state, multi-user roles, and an audit trail your accountant can defend. That's not a prompt. It's a product. We use agentic patterns inside our products — Sherp synthesizes cited answers, Listing Studio generates channel-aware content, RateAlpha narrates pacing signals. You see a product that works; the agents are under the hood.
AI is a feature. A product is what you run the business on.
Operators on Sherpa
What it changes day to day.
Jered D.
Managing Partner — Nomad Hospitality
I used to spend hours each month piecing together reports in QuickBooks just to give owners a basic snapshot. It was clunky, manual, and honestly just draining. Sherpa took that off my plate completely. Now it just runs — and I stay out of the weeds.
Carly D.
Managing Partner — Nomad Hospitality
Managing multiple QuickBooks accounts across properties used to be a mess. Sherpa brought structure and automation to our reporting — no more juggling exports and formulas. It feels like we finally have the right tool for the job.
See how Sherpa Data fits your operation.
Thirty minutes, tailored to the units you run. No slide deck — we open the product and show you. You've already seen our pricing and our numbers, so we can skip the dance.
Waitlist
Join the waitlist — we onboard operators in small batches, and you'll hear first when a seat opens.