Built by operators, for operators
The operating system for short-term rental operators.
Seven integrated products for owner reporting, revenue management, conversion intelligence, listing optimization, direct booking sites, OTA price comparison, and AI-native Slack search — built by the team running Nomad Hospitality.
Hero screenshot
Sherpa Folio owner statement
Built and used daily by Nomad Hospitality — we run STRs ourselves.
Integrations
Works with the tools you already run.
The problem
STR operators aren't short on tools. They're short on tools that talk to each other.
You've got a PMS, a pricing tool, an OTA dashboard for each channel, a spreadsheet for owner reports, and a Slack channel that somehow holds the whole thing together.
Each tool is built for one job. None of them talk to the others. Owner statements take a weekend to reconcile. Market data costs enterprise money. And when an owner asks why their October was soft, the answer lives in four different tabs.
We built Sherpa Data because we ran into this ourselves — and none of the tools built for enterprise hospitality companies fit an operator running 1–500 units.
The suite
Seven products. One operating system.
Sherpa Folio
FlagshipOwner portal & reporting
A branded web app where your owners log in to see their property performance — always current, reconciled to the penny, and built to answer the questions owners actually ask.
Learn more →RatePulse
Direct-booking conversion widget
A price-comparison widget for your direct booking site — shows guests live Airbnb and VRBO rates side-by-side, so they see exactly what they save by booking direct.
Learn more →RateAlpha
Revenue management, on top of PriceLabs
Your revenue manager on top of PriceLabs — morning briefings, pacing and pickup analytics, and a task queue that tells you what to act on today.
Learn more →Sherpa Vantage
Airbnb conversion intelligence
Scrapes the Airbnb Conversions data hosts see but can't export — impressions, clicks, favorites, book-its — and tells you exactly where each listing is leaking.
Learn more →Listing Studio
Listing optimization
Full audits of every listing — titles, descriptions, photos (reorder + shot list of what's missing) — with an accountability queue and portfolio-wide completion dashboard.
Learn more →Sherpa Sites
Direct booking sites
A branded direct booking site powered by your PMS. Properties, pricing, and availability auto-sync to a WordPress site on your own domain — ready for RatePulse to drop in.
Learn more →Sherp
BetaNatural-language Q&A for Slack
Ask your Slack workspace anything. Sherp reads your messages, threads, and images and writes you back a cited plain-English answer — not a list of search results.
Learn more →How we're different
Not another point solution. Not another spreadsheet weekend. Not another agent pointed at your data.
Point solutions
Guesty, PriceLabs, AirDNA, Hostaway
- One tool for one job — you stitch the rest together
- Enterprise-priced, enterprise-complex
- Data lives in silos; nothing talks to your owner reports
Spreadsheets + Zapier
Build it yourself
- Works until you add the 20th property
- One person on your team becomes the integration
- Owner trust erodes every time a number disagrees
AI agents
Point an agent at your data
- Great for one-off questions and exploratory analysis
- Stateless — every run starts fresh; numbers can shift between runs
- Single-user by default — no multi-role views, permissions, or audit trail
Sherpa Data
One suite, operator-built
- Seven integrated products sharing one data model
- Agentic patterns inside products — not left to the user to orchestrate
- Built by the team running Nomad Hospitality — we use what we sell
Honest take on agents
We use AI. We didn't build an agent.
Agents are a good answer when you want to explore your data or automate a one-off analysis. Point one at your PMS and QuickBooks, ask it which of your properties underperformed last month and why, and you'll get a reasonable answer in a few minutes. That's real leverage.
Running 80 properties continuously is a different job. It's not a question — it's an operation, with multi-user workflows, owner trust, reconciliation rhythms that repeat every month, and an audit trail your accountant can defend. That's not a prompt. It's a product.
Agents shine at
Exploration and one-offs
- Ad-hoc exploratory analysis across new data
- One-time workflow automations you won't run twice
- Prototyping before a workflow is worth productizing
Operations need products
What running 80 doors actually requires
- Deterministic outputs — owners expect the same number twice
- Persistent state — pacing, tasks, and attribution that accumulate over time
- Multi-user roles — owners, managers, and accountants see different things
- Audit trails, predictable pricing, reliable integrations
We use agentic patterns inside our products — Sherp extracts search queries, re-ranks results, expands threads, synthesizes a cited answer. Listing Studio generates channel-aware content. RateAlpha narrates pacing signals. You see a product that works; the agents are under the hood.
AI is a feature. A product is what you run the business on.
Testimonials & reviews
Join satisfied customers.
Jered D.
Managing Partner — Nomad Hospitality
I used to spend hours each month piecing together reports in QuickBooks just to give owners a basic snapshot. It was clunky, manual, and honestly just draining. Sherpa took that off my plate completely. Now it just runs — and I stay out of the weeds.
Carly D.
Managing Partner — Nomad Hospitality
Managing multiple QuickBooks accounts across properties used to be a mess. Sherpa brought structure and automation to our reporting — no more juggling exports and formulas. It feels like we finally have the right tool for the job.
You, soon
Founder — The Most Improved STR Biz
We've grown fast, but our data hasn't kept up. I need more than a spreadsheet — I need visibility, clean reporting, and something our team can trust. Sherpa might be the first tool that actually gets how our business works.
Why we built this
We built Sherpa Data for ourselves first.
Our team runs Nomad Hospitality — a portfolio of short-term rentals. We kept hitting the same walls every STR operator hits: owner reports that took days, market data priced for enterprise, and tools that didn't talk to each other. So we built what we wished existed, then opened it up to other operators.
See how Sherpa Data fits your operation.
30-minute demo, tailored to the number of units you run. No slide deck — we'll open the product and show you.